The Department of Dance, Division of Culture and Arts at the Jerusalem municipality collaborated with Jerusalemite dance artists in 2016 to create Yael, a local home for independent performance and dance artists in Jerusalem, to promote professional work and artists in the field.
The house provides a space for work, creation, stage, exposure, continuing training, and tools for self-management, thereby increasing dance and performance creators' employment opportunities and points of contact, making their work accessible to the greater public.
To realize its vision, Beit Yael operates on three levels: expansion and building the community of choreographers and independent creators in Jerusalem ן a sphere for promoting creators and creation ן marketing, branding, and advertising.
Home goals:
- Provide dance creators with a space for work and creation in Jerusalem.
- Promote and create artistic collaborations: By promoting artists and their work, community members will be able to participate in festivals, stages, and events organized by cultural institutions in the city.
- Expose community members to relevant institutions, producers, culture consumers, culture directors, and various public figures.
- Hold continuing training and masterclasses in performance and stage art, as well as production, management, marketing, and self-advertising toward holding location-dependent shows.
- Bring together the artist community, promoting mutually productive work relationships for further development.
- Empower community members on an artistic, professional, and personal level in a progressive process, from completion of the work to its on-stage production.
- Marketing, branding, and advertising – Beit Yael promotes house, community, artist, and dance art activities via intermedia advertising.
1. choreographer page – personal landing page for the creator linked to the municipality's website.
2. "Yael – Home for Independent Dance Artists in Jerusalem" Facebook page, professionally managed and promoted.
3. "Yael – home for independent dance creators in Jerusalem" English/Hebrew website (promoted
4. YouTube channel.